Amal Sreekumar · Marketing Manager, Dubai
I lead the team.
I run the campaigns.
I read the numbers.
I’m Amal Sreekumar, a Marketing Manager and digital marketing expert in Dubai. I’m responsible for the strategy, the budget and the people, and I still run the ad accounts myself. This page is the short version of everything on this site.
The short version
Close to 150 campaigns. Every result on record.
Across Meta and Google, as counted by the platforms themselves.
- 27,000+
- leads from Meta campaigns
- 17,000+
- WhatsApp conversations started
- 4,000+
- calls
- 4,000+
- website enquiries from Google Ads
What I do
Most marketing stops at the click. Mine follows the lead.
My work has three parts, and they connect: earn the click, follow the enquiry, and give interest somewhere to go.
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1The click
Performance marketing I run myself.
Google Ads and Meta Ads, planned and managed hands-on: Search, Performance Max, lead forms, WhatsApp and call campaigns. Across the Meta lead campaigns, leads more than doubled while the cost of each fell 64%, with 15 campaigns doing the work of 52.
See the campaigns -
2The enquiry
Lead generation that doesn’t stop at the lead.
I work with sales to follow enquiries to the deal. When the answer wasn’t on any screen, I built the screen: a CRM reporting tool, an Odoo KPI dashboard, a lead quality analysis and an inventory portal.
See the tools -
3The next step
Websites and a product, directed end to end.
Interest needs somewhere to go. I directed the FitCalorie landing page and app, from first idea to working Android and iOS builds, and the Chroma Creative website: the story, the structure and the review of every screen.
See the websites and product
How I lead
A manager who can do the job he’s asking for.
People
I lead the graphics and video team, an SEO specialist and the website developers: briefs, priorities and review.
Budget and channels
I set the marketing budget, choose the channels and decide what each campaign has to deliver.
Sales
I work with sales on which leads became business, and take that back into the campaigns.
Still hands-on
I run the ad accounts and the influencer collaborations myself, so I manage from the numbers.
AI and automation
If the tool doesn’t exist, I build it.
I use AI to build tools, explore options and prepare drafts. I set the requirements, decide what to keep and check the output against the job it has to do.
That is how three working tools were built without a development team, how leads now file themselves into a sheet, and how a group of AI agents drafts marketing work that I approve before anything goes out.
See how I work with AIWhat I bring to a marketing team.
- Marketing strategy
- Performance marketing
- Google Ads
- Meta Ads
- Lead generation
- CRM and marketing automation
- Analytics and reporting
- SEO
- Content and social media
- Influencer marketing
- Team leadership
- Budget management
- Website and product direction
- AI tools
How I work
Stay close to the question.
- 1. Ask
What needs to change?
Before I choose a channel or a tool, I settle the one thing the work has to change, and who it is for.
- 2. Build and check
Does it do the job?
I make a first version, test it against real examples, and let what I find decide the next one.
- 3. Explain
What can we say for certain?
I show the work, what the records support and what still needs checking. The reasoning is as visible as the result.
Let’s talk about the role.
Tell me about the team, the challenge and what success would look like.
Need the work done for your business?See how I take on projects.
Six digital marketing services, each with its evidence.