Based in Dubai, UAE

Amal Sreekumar Marketing Manager, Dubai. Growth and performance, hands-on.

The click

Attention,earned.

Campaigns on Meta and Google, planned and run by me.

The target. Who is worth reaching.

The enquiry

Interest,followed.

Enquiries followed up with sales, all the way to a closed deal.

The funnel. From first interest to a sale.

The measure

Growth,measured.

On reports and dashboards I built to show what is working.

The chart. What the numbers say.

I’m a marketing manager who never left the ad accounts. I lead the creative team, SEO and web development, and I work with sales to learn which leads were worth paying for.

What follows is a selection of my best work, in three parts: the click, the enquiry and the next step. Not the full record.

Meet the person behind the work

Part one. The click

Fewer campaigns.
More from each.

leads
27,000+
calls
4,000+

I set the budget and ran the accounts myself. More than twice the leads, each at 64% lower cost, on a smaller budget, with 15 campaigns in place of 52.

  1. Lead forms Meta 57% lower cost per lead Budget moved to the two ads that earned it. The saving held for ten months. Full case
  2. WhatsApp Meta 72% lower cost per conversation One campaign, refreshed in stages. Conversations across the account grew 3.7 times. Full case
  3. Calls Meta From AED 17.46 a call to 3.30 Four campaigns in succession. Each cost less per call than the last. Full case
  4. Search Google 40% lower cost per enquiry A campaign for each region, tuned on its own. Abu Dhabi improved most. Full case
  5. Performance Max Google 45% lower cost per enquiry A paused campaign, revived and reorganised by region. Full case

Figures as reported by Meta and Google. Select a total to see the platform’s own record.

A lead is a beginning, not a result.

An enquiry arrives.
Then what?

Part two. The enquiry

Know what a lead
is worth.

I worked with sales to see which enquiries turned into business. Then I built four tools, each to answer one question.

  1. Tool demonstration · Synthetic data
    CRM dashboard with a lead funnel and a chart comparing each source’s share of enquiries and wins.

    Reporting tool

    CRM reporting

    Where do enquiries come from, where do they stall, and which are won?

    I set the rules, built it with AI assistance and kept using it.

     Full case
  2. Reconstruction · Fictional values
    Recreated grid of KPI tiles for sales, follow-ups, pipeline stages and warehouse activity.

    Odoo

    KPI dashboard

    What needs attention today?

    Follow-ups, bookings and collections on one screen. I defined the KPIs and configured it in Odoo.

     Full case
  3. Method illustration · Invented figures
    Illustrated lead-quality measures, weekly chart, time-to-booking examples and grouped lost reasons.

    Analysis

    Lead quality

    Which leads were worth what they cost?

    I followed enquiries through to booking and collection.

     Full case
  4. Tool demonstration · Fictional bookings
    Inventory locator with booking tiles, warehouse labels and hold flags.

    Operations tool

    Inventory portal

    Where is this shipment?

    Cargo found across every warehouse. I designed it, AI helped build it, and colleagues used it for real work.

     Full case

Evidence first.
Then the decision.

All four, with their evidence

Part three. The next step

Give interest somewhere to go.

What someone sees next decides the rest. Two websites and a nutrition app, each directed from first idea to working result.

  1. Actual website capture · 11 Nov 2026
    Actual FitCalorie landing page with the headline Built For How Indians Actually Eat and a sample app screen.

    Website · FitCalorie landing page

    Start with something familiar.

    A launch page that starts with food people already know, and gives them a clear route to early access.

    Open the case
  2. Actual website capture · 11 Nov 2026
    The Chroma Creative website, opening on its storefront scene.

    Website · Chroma Creative website

    A brand story you can move through.

    An agency’s positioning turned into a website you move through, with a direct route to the work, the services and an enquiry.

    Open the case
  3. Historical build milestone · Internal testing
    FitCalorie food screen with serving and nutrition details FitCalorie product screen from the project records FitCalorie food search screen

    Product · FitCalorie app

    From a question to a working product.

    A nutrition app taken from an idea to working Android and iOS builds and internal testing. I directed it; AI assisted the build. It is not publicly released.

    Open the case

How I work

If the tool doesn’t exist,
I build it.

AI and automation do the building. The rules, and the final word, are mine. Three examples, each with its record.

AI-assisted building

Three tools. No development team.

A CRM report, a warehouse portal and a nutrition app. I wrote the rules and tested every result; AI did the building. This website was made the same way.

tools built and put to use
3
report tabs from one export
14
app platforms
2
See the tools

AI agents

A team of AI agents. I sign off everything.

AI agents work on FitCalorie’s marketing, each with one job and written rules. A checker reviews every post before I see it, and nothing goes out without my approval.

agent runs, every one logged
161
drafts the checker sent back
28
tasks in nine days
21
See how the office works

Work with me

Digital marketing, start to finish.

This is what I do every day as a marketing manager. The same work is open to your business as a project: six services, from the first ad to the closed sale.

  1. Sponsored New lead New lead New lead Cost per lead

    01 / 06

    Paid ads and lead generation

    Meta and Google campaigns, run hands-on, judged on the cost of each enquiry.

    See the service
    • Google Ads
    • Meta Ads
    • WhatsApp campaigns
    • Lead forms
  2. New Contacted Won

    02 / 06

    CRM and automation

    Reporting, dashboards and lead capture that follow an enquiry to the sale.

    See the service
    • Lead capture
    • Sales pipeline
    • Auto follow-ups
    • Dashboards

  3. 03 / 06

    Websites and e-commerce

    Sites built around the enquiry: story and structure first, then design and build.

    See the service
    • UX and UI design
    • Development
    • E-commerce
    • Landing pages
  4. BRAND Aa

    04 / 06

    Brand and identity

    Positioning, logo and visual identity, carried through every page and ad.

    See the service
    • Positioning
    • Logo design
    • Visual identity
    • Guidelines
  5. REC 0:15

    05 / 06

    Content and social

    Video, social content and creative campaigns, made for the ads they run in.

    See the service
    • Video
    • Photography
    • Social posts
    • Influencers
  6. digital marketing expert dubai 1 Organic visits

    06 / 06

    SEO and growth

    Technical SEO, search-led pages and AI search readiness, tracked in analytics.

    See the service
    • Technical SEO
    • Keyword research
    • AI search
    • Analytics
All services, and how a project starts

Amal
Sreekumar.

A marketing manager who stays close to the work: in the ad accounts, with the creative team, and alongside sales. I’m drawn to the better question.

Which campaign deserves another look? Where are enquiries getting stuck? What does someone need to see before taking the next step?

Based in Dubai, UAE

Hiring? See how I lead All the work, with its evidence

Have something in mind?
Let’s talk.

Send me a message Or email amal.sreekumar@hotmail.com

A closer look

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