Insights
Notes from
the work.
Plain answers to the questions I’m asked most about paid ads, leads and search in Dubai. Written from doing the work, with the sums shown.
3 articles
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What Google Ads really costs in Dubai
There is no price list for Google Ads in Dubai. Here is what sets the cost of a click, what an enquiry really costs, and how to set a first budget.
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The cheapest lead is usually the most expensive
Cost per lead tells you how cheaply you bought a phone number. Here is how to measure lead quality, cost per sale, and what your marketing really returns.
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Will ChatGPT recommend your business?
People now ask ChatGPT, Gemini and Perplexity for recommendations. Here is how AI search picks its answers, and four practical steps to be one of them.
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