Look past the cheapest lead.

The cheapest lead is not always the best one. I measured lead quality alongside cost and followed enquiries through to booking and collection.

My contribution

Lead-quality measures, time-to-stage analysis and lost-reason grouping

Context

In-role work · Separate projects and datasets

Illustrated lead-quality measures, weekly chart, time-to-booking examples and grouped lost reasons.
Methodology illustration with synthetic data. The example qualification rule and figures are illustrative.Select the image for a closer look

What I compared

I tracked lead-quality measures alongside total leads and compared cost per lead with cost per qualified lead. I also examined patterns by emirate and day of week.

What happened next

I measured the time between enquiry, booking and collection. I grouped free-text lost reasons into categories such as changed plans, pickup issues and choosing another company, so I could compare where enquiries dropped out.

Next, systems

Inventory portal

A closer look

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