A brand story you can move through.
An agency’s positioning turned into a website you move through, with a direct route to the work, the services and an enquiry.
The idea
I directed the Chroma Creative website around the relationship between brand, demand and customer experience. The homepage uses a storefront to introduce that idea.
The experience
I set the narrative and reviewed the site across desktop and mobile. The inner pages give visitors a direct way to find services, work and enquiry information.
Beyond the launch page
The project also produced an internal handbook that records decisions and gives the team a process for maintaining and checking future changes. The handbook has a restricted internal acceptance; it is not a blanket certification of browser or device reliability.
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