Twice the leads. Less than half the cost.
More than 27,000 leads. Across the Meta lead campaigns, leads more than doubled and the cost of each fell 64%, on a smaller budget.
The result
More than 27,000 leads so far. More than twice the leads, each at 64% lower cost, on a smaller budget: spend on lead campaigns fell by about a fifth. And 15 campaigns did the work where there had been 52. That is the latest twelve months set against the first twelve on record.
One campaign, up close
I launched an instant-form campaign for one service and a focused audience. I introduced new ads, adjusted audiences and budgets, and paused the higher-cost variants, until delivery was concentrated on two retained ads. The cost per lead began falling within weeks. It settled 57% below the launch average and stayed there for ten months.
How it was measured
Leads are reported by Meta. The campaign figure is Meta’s own comparison: AED 2.43 per lead against AED 5.64 at launch. The account figure is my analysis of Meta’s exported data. Several things changed together, so no single change is credited. Lead quality and sales outcomes have not been verified.
