45% lower cost per website enquiry.
A paused Performance Max campaign, reactivated and restructured. The cost of a website enquiry fell 45%.
The result
Google’s comparison shows a 45.44% lower cost per website enquiry once the campaign was restructured, at about AED 11–14 each.
What I did
I reactivated the campaign, restructured it into regional asset groups, refreshed its headlines and descriptions, and widened the area it covered.
How it was measured
An enquiry here is a load of the website’s thank-you page after a form is sent, as recorded by Google Ads. These are not independently verified submissions or qualified leads. Geography, assets and budgets changed together, so no single change is credited. Spend and result volumes are withheld.
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