40% lower cost per enquiry in Abu Dhabi.
A separate Search campaign for each region. Two of the three became cheaper per website enquiry, Abu Dhabi by 40%.
The result
The cost of a website enquiry fell 39.84% in Abu Dhabi and 16.44% across the other emirates. Dubai remained the lowest-cost region of the three, though its cost rose 11.44% in the same comparison. No improvement is claimed for Dubai.
What I did
I set up a separate Search campaign for Dubai, for Abu Dhabi and for the other emirates, each with its own website-enquiry goal. Then I kept refining the keywords, the ad copy and the budgets.
How it was measured
An enquiry here is a load of the website’s thank-you page after a form is sent, as recorded by Google Ads. These are not independently verified submissions or qualified leads. Spend and result volumes are withheld.
