From AED 17.46 a call to AED 3.30.
Four call campaigns, one after another. Each cost less per call than the one before: AED 17.46, then 10.26, then 3.91, then 3.30.
The result
AED 17.46. Then 10.26. Then 3.91. Then 3.30. Each campaign cost less per call than the last, and the final one held between AED 2.72 and AED 4.26 from month to month.
What I did
I planned and managed four call-focused Meta campaigns, launched one after another. Across the whole account, ads have brought in more than 4,000 calls. That total includes campaigns outside these four.
How it was measured
“Calls placed” is Meta’s count of calls started from an ad. Answered calls, bookings and sales have not been verified. These are four separate campaigns, not a controlled test.
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