72% lower cost per conversation.
The cost of starting a WhatsApp conversation fell from AED 5.35 to AED 1.52. Across the account, messaging conversations grew 3.7 times.
The result
The cost of starting a WhatsApp conversation fell from AED 5.35 to AED 1.52. Meta’s own comparison puts the drop at 71.65%. Across the account, messaging conversations started from ads grew 3.7 times, to more than 17,000 in all.
What I did
I planned and managed a campaign built to start WhatsApp conversations. I kept the campaign and changed what people saw: new ads went live in stages.
How it was measured
These are conversations started, as reported by Meta. They are not qualified leads, bookings or sales. The comparison does not separate the effect of the new ads from seasonality or other changes.
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